RPG group company CEAT Tyres on Monday announced its foray into the personal protective equipment (PPE) segment with the launch of anti-pollution S95 mask, GoSafe, amid an increasing number of COVID-19 cases in the country. The six-layered washable and reusable mask, priced at Rs 249 per unit, are available across its exclusive branded stores 'CEAT Shoppe' and also on various e-commerce websites, the company said in a release.