The BJP social media cell was instructed, among others by the partys IT cell head, to build pressure via social media on e-commerce platform Snapdeal to drop actor Aamir Khan as its brand ambassador following his comments in November 2015 that were perceived to be critical of the government, a former volunteer of this social media team has claimed in an upcoming book.

Sadhavi Khosla, who quit the BJP social media cell as a volunteer at the end of 2015, has shared purported WhatsApp messages sent to her with journalist Swati Chaturvedi whose book I am a Troll is being published by Juggernaut.