Snapdeal's app has been downgraded by users on the Google Play Store for the e-commerce marketplace's affiliation with Bollywood actor Aamir Khan. The move is as a protest towards statements made by the actor with regard to the rising wave of intolerance in the country. Protesters have begun offering one-star ratings for the company's app on the Play Store to voice their discontent with Snapdeal's affiliation with the actor. The have also begun a social media campaign to promote others to uninstall the app christening the movement as #AppWapsi.