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The story behind RK Laxman's 'Gattu ke papa' and Asian Paints
January 26, 2015
There are legends about what an innovative little marketing company Asian Paints was in its early years. It was a small Indian-owned business battling it out with a line-up of international paint giants -- and one of its early breakthroughs, was to endow its brand with a consumer-friendly personality, at a time when paints were generally presented as industrial products. The person who played a key role in making that happen was, of course, RK Laxman.
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