Anticipating record viewership on May 16, the day the 2014 Lok Sabha poll results are to be declared, popular news channels have jacked up their advertising rates.

For a 10-second slot, rates have shot up from around Rs 10,000 to up to Rs 2 lakh. So far this year, when it comes to ad rates, IPL 7 has hogged the limelight with advertisers coughing up nearly Rs 5 lakh for a 10-second slot on television. The judgment day of Indian politics comes a close second. Read

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