TripAdvisor pulled up by watchdog over marketing claims

February 01, 2012

'TripAdvisor has been ordered to rewrite some of its marketing claims by the UK's Advertising Standards Authority,' reports BBC, and that 'the ruling follows complaints by hotels that the site had said that its holiday reviews could be "trusted".'

BBC has also quoted TripAdvisor as describing the ruling as a "highly technical view" of "copy that was used in a limited capacity". Read the report here.